Small Business - Get ready online

When firstly launching Ants Marching, we individuated our core target in the medium and small business in Perth. Our aims have not changed since and we would like to renew the project for the coming year.

Marketing for others, promote your business, talk with your customers. How? Through an enhanced website, a marketing strategy in place, the right partners, well planned advertising promotion through Google AdWords and other advertising networks.

Which are the key factors for getting ready?

• Get your business online – launch your website to promote your business and build your online identity

• Attract customers with Google AdWords – once your website is up and running you can attract your customers. It is not difficult. With Google AdWords we can precisely target those customers who are searching for relevant products or services on Google.

Thanks to our Google Adwords Certified Specialist you can get advance of an introductory value of $75 trial offer. We'll set things up for you and guide your business into the online environment (if you would like to read more about, visit our page Pay Per Click.

• Engage online – as you know, getting online is just the first step. The more ways you utilize to connect with your customers, the better. That's why we think small businesses should engage online through Social Media. We help you on choosing the right one/ones for your goals. Why may you need a social media presence online

• Post the latest information about what's happening with your products or services
• Start conversations with customers who are interested in your content
• Allow customers to recommend your brand and website

What does Ants Marching do? Give you tips and tools to become unique.

• Help customers rember your wesbite address!

We advise on the right, easily identifiable, short, snappy website address... you are not alone when choosing it

• Tell customers about yourself!

What do you offer? Potential customers are busy... make sure you get the point quickly... how? Let's the specialists in Perth guiding you on it. No fancy language... just the right one.

• Get the right content!

• Use good photography. Why? Pictures encourage customers to contact you;
• Make easy for your customers to find you thanks to Google Maps and other services;
• Be contactable! Give your users multiple contact options;
• Update your website regularly and give your customers a reason to keep coming back.

• How Google works

Make your website foundable, we'll explain you how it works, in terms of Natural Search Results (determined from Google algoritm, not alterable) and Paid Search Results (they show up as ads and come right above Natural Results).

We said that, Natural Search Results are not alterable, but you can work to get your website on the first pages of Google. Let's us working on it thought several techniques.

For immediate results though, Google AdWords is the right answer to your needs. The two types of search results are independent of each other so paid search is a quick way to improve your online visibility even if your website doesn't have a high ranking in natural search results. Google AdWords is a powerful and cost-effective way to get new customers to your website.

One of the things we learnt during this year is: who business owners are. The majority of businesses who contacted us were either sole traders or small businesses, relatively new (just founded, not founded yet or with just two years story).

Ants Marching do love being in touch with these small businesses and help them to become great.

If you need any further information about Google AdWords, Google Search, Display Advertising, highly targeted marketing communications, contact Ants Marching – Creative Strategies today.

We wait for you - bring on 2012!