New way to reach your audience: YouTube mobile ads!

If the world is going mobile, ads are going to this direction too. YouTube plays have strongly increased the number of visits since 2009 and visits through mobile devices represent 13% of the YouTube daily visits.

YouTube – and Google of course – launched a new way to reach potential customers:

Promoted Video ads on mobile

Promoted Videos are featured at the top of the video search results on m.youtube.com, YouTube's mobile platform. Advertisers pay only when the viewer chooses to watch the video. Mobile Promoted Video ads are auction-based campaigns that can be managed in Google AdWords account, which makes much easier for us manage this stuff under one platform.

Ants Marching can create mobile-only campaign or integrate it with the campaigns on the other devices (computer and tablets).

Here an example of what promoted video ads look like:

Doesn't look different from the standard one, isn't it?

Another option now offered is: YouTube mobile in-stream ads

YouTube mobile in-stream ads are 15-second pre-roll ads that appear before the video begins to play. Similar to the desktop experience, mobile in-stream ads may show before videos produced by YouTube partners. In addition to the Android YouTube app, in-stream ads are also available to viewers accessing m.youtube.com from their iPhone.

The great thing about these ads is that they can reach specific audiences, locations and content. They are sold on a CPM basis and we can't wait to test them!

And if you are looking for awareness you can't miss the YouTube mobile roadblocks. They give brands 100% share of voice, which means you don't need to share the space with anyone else – no competitors no unwanted companions. They run on YouTube home, browse and search page on the mobile website YouTube.

 Here’s how roadblock ads look on the YouTube Mobile homepage, search page and browse page.

YouTube has included another feature for YouTube addicted: the Mobile Brand Channel. Extend the online presence to the mobile thanks to a full customizable layout, including gadgets. Driving people to the mobile brand channel is easy thanks to the AdMob network – the advertising Google network for Mobile – or on m.youtube.com.

Keen to know more? Contact us and we'll show hot to get the most from the mobile advertising, YouTube mobile, YouTube, AdWords integration, AdMob.

Have a great day all!